Raw data is everywhere. Insights are rare. The difference between a data dump and a decision-driving report comes down to how you structure your analysis and communicate findings.
Most AI prompts for data analysis produce generic summaries that miss the story in the numbers. This framework gives you a systematic approach to extracting meaningful insights from any dataset - whether it is sales figures, marketing metrics, or operational data.
Analyze this sales data and give me insights.
Analyze this Q4 sales data for our SaaS product. I need: CONTEXT: - We are a B2B SaaS serving mid-market companies (50-500 employees) - This data covers October through December 2024 - Our goal was 15% QoQ growth in new ARR ANALYSIS REQUIRED: 1. Summary: Total revenue, MRR growth rate, and key aggregates 2. Trends: Month-over-month patterns, identify acceleration or deceleration 3. Segments: Break down by customer size, industry, and acquisition channel 4. Anomalies: Flag any unusual spikes or drops with potential explanations 5. Comparison: How did we perform vs. Q3 and vs. Q4 last year? OUTPUT FORMAT: - Executive summary (3 bullets max) - Key metrics table - Trend analysis with specific numbers - Recommendations (prioritized by impact) Assume I will present this to the CEO who wants to understand if we hit our growth target and what to focus on next quarter.
The INSIGHT Framework
INSIGHT is a seven-step framework for transforming raw data into executive-ready analysis. Each step builds on the previous, ensuring thorough and actionable output.
Identify Scope
Normalize Data
Summarize Key Metrics
Interpret Patterns
Generate Visualizations
Highlight Anomalies
Tell the Story
Insight
Step 1: Identify Scope
Before asking AI to analyze anything, define what you are looking for. Vague scope leads to vague insights.
Help me scope a data analysis project. DATASET: [DESCRIBE YOUR DATA SOURCE] TIME PERIOD: [START DATE] to [END DATE] BUSINESS CONTEXT: [WHY THIS ANALYSIS MATTERS] Please help me define: 1. PRIMARY QUESTIONS What are the 3-5 most important questions this analysis should answer? 2. KEY METRICS What metrics matter most for answering these questions? 3. SEGMENTATION How should we break down the data (by time, category, geography, etc.)? 4. BENCHMARKS What should we compare against (prior periods, targets, industry standards)? 5. STAKEHOLDER NEEDS What decisions will this analysis inform? OUTPUT: A focused analysis brief I can use to guide the actual analysis.
Step 2: Normalize Data
Clean data is the foundation of reliable analysis. AI can help identify issues and suggest fixes.
Review this dataset for data quality issues. [PASTE SAMPLE DATA OR DESCRIBE STRUCTURE] CHECK FOR: 1. Missing values - What percentage is missing? Which fields? 2. Inconsistent formats - Dates, currencies, categories 3. Outliers - Values that seem implausible 4. Duplicates - Repeated records that might skew analysis 5. Data type issues - Numbers stored as text, etc. FOR EACH ISSUE FOUND: - Describe the problem - Quantify the impact (how many records affected) - Recommend a fix (imputation, removal, standardization) OUTPUT: Data quality report with prioritized cleanup recommendations.
Warning
Step 3: Summarize Key Metrics
Get the big picture first. Summary statistics ground your analysis in concrete numbers.
Summarize this dataset with key metrics. [PASTE DATA OR DESCRIBE] PROVIDE: 1. VOLUME METRICS - Total records/transactions - Records by category - Time distribution (daily, weekly, monthly counts) 2. VALUE METRICS - Totals, averages, medians for key numerical fields - Min/max ranges - Standard deviations where relevant 3. DISTRIBUTION ANALYSIS - Top 10 values by frequency for categorical fields - Percentile breakdowns for numerical fields - Concentration analysis (e.g., top 20% of customers = X% of revenue) 4. GROWTH METRICS - Period-over-period changes - Compound growth rates - Acceleration/deceleration indicators FORMAT: Use tables where appropriate. Include both raw numbers and percentages.
Step 4: Interpret Patterns
This is where AI shines. Pattern recognition across large datasets that would take humans hours.
Analyze this data for meaningful patterns. [PASTE DATA OR SUMMARY FROM PREVIOUS STEP] LOOK FOR: 1. TIME-BASED PATTERNS - Trends: Is the metric growing, declining, or flat? - Seasonality: Weekly, monthly, or quarterly cycles? - One-time events: Spikes or drops that correspond to specific dates? 2. CORRELATIONS - Which variables move together? - Leading indicators: Does X predict Y with a time lag? - Inverse relationships: When A goes up, does B go down? 3. SEGMENT PATTERNS - Which segments are growing fastest? - Which segments are underperforming? - Are there segments with different behavior patterns? 4. CAUSATION HYPOTHESES - What might be causing the patterns you see? - What external factors could explain changes? - What needs further investigation? OUTPUT: Pattern analysis with confidence levels. Distinguish between strong patterns and tentative observations.
Step 5: Generate Visualizations
The right chart makes insights instantly clear. AI can recommend visualizations and even generate the code.
Recommend visualizations for this data analysis. DATA: [DESCRIBE YOUR DATASET AND KEY FINDINGS] AUDIENCE: [WHO WILL SEE THESE - executives, analysts, operations?] MEDIUM: [Presentation, dashboard, written report?] FOR EACH INSIGHT, RECOMMEND: 1. CHART TYPE - Why this visualization is best for this data - Alternatives if the first choice is not possible 2. SPECIFICATIONS - X and Y axes - Color coding or grouping - Annotations to highlight 3. IMPLEMENTATION - Provide Python (matplotlib/seaborn) or JavaScript (Chart.js) code - Include data formatting needed PRIORITIZE: - Charts that show the most important insights - Visualizations that work well together as a dashboard - Charts appropriate for the audience's data literacy
- Line charts: Trends over time, multiple series comparison
- Bar charts: Category comparisons, rankings
- Pie/donut charts: Part-to-whole relationships (use sparingly)
- Scatter plots: Correlation between two variables
- Heat maps: Patterns across two dimensions
- Waterfall charts: How values build up or break down
- Funnel charts: Conversion or process stages
Step 6: Highlight Anomalies
Outliers are often the most valuable findings. They reveal either problems to fix or opportunities to pursue.
Identify anomalies and outliers in this data. [PASTE DATA OR DESCRIBE] DETECTION METHODS: 1. Statistical outliers (beyond 2-3 standard deviations) 2. Comparison to historical norms 3. Comparison to segment averages 4. Business rule violations FOR EACH ANOMALY: - What is the anomalous value? - How far from expected is it? - When did it occur? - What else happened at that time? CLASSIFICATION: - Data quality issue (likely an error) - One-time event (explainable by external factor) - Emerging trend (early signal of change) - Investigation needed (unclear cause) OUTPUT: Prioritized anomaly report with recommended actions for each.
Pro Tip
Step 7: Tell the Story
Numbers inform. Stories persuade. Transform your analysis into a narrative that drives action.
Transform this data analysis into an executive report. ANALYSIS FINDINGS: [PASTE YOUR KEY FINDINGS FROM PREVIOUS STEPS] AUDIENCE: [ROLE - CEO, CFO, Board, Operations Manager] DECISION CONTEXT: [WHAT DECISIONS WILL THIS INFORM?] REPORT STRUCTURE: 1. EXECUTIVE SUMMARY (3-5 sentences) - The single most important finding - Key supporting evidence - Recommended action 2. SITUATION OVERVIEW - Business context and why this analysis matters - Time period and scope - Data sources and methodology note 3. KEY FINDINGS (3-5 max) - Finding statement (one sentence) - Supporting data (specific numbers) - Business implication - Confidence level 4. DETAILED ANALYSIS - Trends and patterns with visualizations - Segment breakdowns - Comparisons to benchmarks 5. RECOMMENDATIONS - Prioritized by impact and feasibility - Resource requirements - Success metrics 6. RISKS AND LIMITATIONS - Data quality caveats - Analysis limitations - Alternative interpretations TONE: [Confident but not overreaching. Data-driven. Action-oriented.]
Prompt Templates by Analysis Type
Different analysis goals require different prompts. Here are templates for the most common scenarios.
Analyze trends in this time series data. DATA: [PASTE OR DESCRIBE] TIME RANGE: [PERIOD] IDENTIFY: 1. Overall direction (growth, decline, flat) 2. Rate of change (accelerating, decelerating, constant) 3. Seasonality patterns (weekly, monthly, quarterly) 4. Inflection points (when did trends change?) 5. Future projection (if trend continues) Compare to: - Same period last year - Industry benchmarks if available - Our stated targets Highlight any trend changes that need attention or action.
Compare these two datasets/periods/segments. DATASET A: [DESCRIBE] DATASET B: [DESCRIBE] COMPARISON DIMENSIONS: 1. Volume metrics (counts, totals) 2. Performance metrics (rates, averages) 3. Distribution patterns 4. Growth rates FOR EACH DIMENSION: - Absolute difference - Percentage difference - Statistical significance (if applicable) - Business significance SYNTHESIS: - Top 3 most important differences - What explains the differences - What actions are indicated
Help me understand why [METRIC] changed by [AMOUNT/PERCENT]. CONTEXT: - Normal range for this metric: [RANGE] - When the change occurred: [DATE] - Related metrics that also changed: [LIST] INVESTIGATE: 1. Timing: What else happened at the same time? 2. Segments: Did all segments change or just some? 3. Leading indicators: Did any metrics predict this? 4. External factors: Market changes, seasonality, events? 5. Internal factors: Product changes, campaigns, operational issues? BUILD A HYPOTHESIS: - Most likely cause - Evidence supporting it - Evidence against it - How to confirm or rule out
Working with Different Data Types
Different business functions have different analysis needs. Customize your prompts accordingly.
Sales Data
Focus on: Revenue by segment, win rates, deal velocity, pipeline coverage, quota attainment, customer concentration risk
Marketing Data
Focus on: CAC by channel, conversion rates, attribution, campaign ROI, funnel progression, engagement metrics
Operations Data
Focus on: Throughput, cycle times, error rates, capacity utilization, bottleneck identification, SLA compliance
Financial Data
Focus on: Margin analysis, cash flow patterns, expense trends, variance to budget, unit economics, profitability by segment
Insight
Next Steps
The INSIGHT framework gives you a systematic approach to data analysis. But every dataset is different. AskSmarter.ai helps you customize these prompts for your specific data, goals, and audience.
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