Competitive Analysis Framework

Analyze the company DNA of [COMPETITOR NAME].

FOUNDING & HISTORY:
- When and why was the company founded?
- What was the original problem they set out to solve?
- How has their mission evolved over time?
- Key pivots or transformations in company history?

LEADERSHIP:
- Who is the CEO and what is their background?
- What is the leadership team's collective experience?
- What patterns do you see in their hiring at the executive level?
- What do their public statements reveal about priorities?

CULTURE & VALUES:
- What do employee reviews say about company culture?
- What values do they emphasize in job postings?
- How do they describe themselves on their careers page?
- What controversies or cultural issues have emerged?

STRATEGY SIGNALS:
- What do their recent funding rounds suggest?
- What acquisitions have they made and why?
- What partnerships signal strategic direction?
- What do analyst reports say about their trajectory?

OUTPUT:
Summarize in 3-4 paragraphs: Who is this company at their core, and what does this mean for how they will compete?

Analyze the customer base and audience of [COMPETITOR NAME].

CUSTOMER SEGMENTS:
- Who is their primary ICP (industry, company size, role)?
- What secondary segments are they pursuing?
- What segments have they explicitly abandoned or deprioritized?
- What does their customer logo page emphasize?

JOBS TO BE DONE:
- What primary job do customers hire this product for?
- What alternative solutions do customers switch FROM?
- What outcomes do customers expect to achieve?
- What does their case study content focus on?

CUSTOMER SENTIMENT:
- What do G2/Capterra reviews praise?
- What are the recurring complaints?
- What feature requests appear frequently?
- What triggers customers to leave?

CUSTOMER JOURNEY:
- How do customers discover them?
- What is their sales motion (self-serve, sales-led, PLG)?
- What does their trial/onboarding experience prioritize?
- What expansion motion do they use?

OUTPUT:
Create a customer profile: Who thrives with this product, who struggles, and where are the gaps?

Analyze the market positioning of [COMPETITOR NAME].

POSITIONING STRATEGY:
- How do they describe themselves in one sentence?
- What category do they claim to own or are creating?
- What messaging appears on their homepage hero?
- How has their positioning evolved over the past 2 years?

COMPETITIVE DIFFERENTIATION:
- What do they claim makes them different?
- What proof points do they use?
- Who do they explicitly compare themselves against?
- What competitors do they never mention (and why)?

PRICING STRATEGY:
- What is their pricing model (per seat, usage, flat)?
- How does their pricing compare to alternatives?
- What does their free tier include/exclude?
- What pricing moves have they made recently?

WIN/LOSS PATTERNS:
- In what scenarios do they consistently win?
- Where do they lose to alternatives?
- What does their ideal customer look like?
- What are their anti-personas (customers who fail)?

OUTPUT:
Position map: Where they are strong, where they are vulnerable, and what opportunities exist.

Analyze the product strategy of [COMPETITOR NAME].

CORE PRODUCT:
- What are the 3-5 core features that define the product?
- What is their UX philosophy (simple vs. powerful)?
- What platform/technology choices have they made?
- What is their mobile/desktop/web strategy?

FEATURE ANALYSIS:
- What features launched in the past 12 months?
- What do their changelog/release notes emphasize?
- What beta features suggest their direction?
- What requested features have they NOT built (and why)?

INTEGRATION STRATEGY:
- What integrations are featured prominently?
- What ecosystem are they part of (or building)?
- What API/developer strategy do they have?
- What acquisitions suggest their integration direction?

PRODUCT GAPS:
- What features do competitors have that they lack?
- What common complaints relate to missing functionality?
- What workarounds do users create?
- What would it take to catch up in weak areas?

OUTPUT:
Product assessment: Current strengths, development trajectory, and exploitable gaps.

Based on my CAMP analysis of [COMPETITOR], synthesize strategic insights:

[PASTE YOUR ANALYSIS FROM ALL FOUR SECTIONS]

SYNTHESIZE INTO:

1. COMPETITIVE ADVANTAGES (3-5)
What do they do better than anyone else? What would be hardest to replicate?

2. STRATEGIC VULNERABILITIES (3-5)
Where are they weak? What customer segments are underserved? What product gaps exist?

3. LIKELY NEXT MOVES
Based on their trajectory, what are they probably building or planning?

4. OPPORTUNITIES FOR US
Given their strengths and weaknesses, where should we compete? Where should we differentiate?

5. THREATS TO MONITOR
What moves could they make that would threaten our position?

Format as a strategic brief I can share with leadership.