Google Search Ad Copywriting AI Prompt
Writing Google Search ads is hard when you’re guessing. You need tight headlines, relevant keywords, and a clear value prop—all inside strict character limits. Miss any detail and you waste clicks, blow budget, and confuse your audience.
A strong prompt fixes that by defining the audience, offer, constraints, and success metrics upfront. With the right inputs, AI can craft ads that align with intent, match queries, and drive conversions.
AskSmarter.ai helps you capture the details most people miss: target keyword themes, buyer stage, compliance needs, value claims with proof, and character limits. It then turns your answers into a structured, conversion-focused prompt.
Use this example to produce precise, test-ready ad variations that improve CTR and lower CPC—without endless rewrites.
The transformation
Before — Vague prompt
Write some Google ads for our software. Make them catchy and short.
After — Optimized prompt
Role: PPC copywriter for a B2B SaaS.
Goal: Create Google Search ads to increase free trial signups by 20% in 30 days.
Audience: IT managers at mid-market companies (200–1000 employees) searching for “endpoint security software.”
Requirements:
- Write 5 headlines (max 30 chars) and 4 descriptions (max 90 chars).
- Include primary keyword: endpoint security. Add 2 variations.
- Emphasize 99.9% threat block rate and SOC2 compliance.
- Use action verbs and one clear CTA per description.
- Provide 3 site link ideas and 4 negative keyword suggestions.
- Output in a test-ready list with A/B labels.
Why this works
The optimized prompt wins because it adds the missing ingredients that make ad copy convert.
- Clarity: It specifies the role (PPC copywriter), goal (free trial signups +20%), and timeframe, so outputs align with performance targets.
- Context: It defines the audience (IT managers, mid-market) and the core query (“endpoint security software”), which guides keyword use and message matching.
- Structure: It lists exact deliverables—headline and description counts, character limits, site links, negatives—so the AI formats outputs for Google’s constraints.
- Proof and differentiation: It includes measurable claims (99.9% block rate, SOC2) that increase credibility and reduce generic fluff.
- Tone and action: It requests action verbs and a clear CTA, improving click-through quality.
AskSmarter.ai’s questions surface these details before generation—audience intent, value proof, constraints, and testing needs—so you skip vague drafts and get test-ready variations on the first pass. That’s how you save time, cut back-and-forth, and launch stronger ads faster.
When to use this prompt
Marketing Managers
Launch a new paid search campaign with compliant, on-brand messaging and tight character controls.
Product Marketers
Translate feature proofs into credible claims that boost CTR and align with high-intent keywords.
Sales Leaders
Promote time-bound offers with clear CTAs while maintaining message consistency across regions.
Growth PMs
Run A/B headline tests focused on a single metric and buyer stage to speed learning cycles.
Agencies
Standardize client ad production with precise prompts that match each account’s goals and constraints.
Pro tips
- 1
Specify the buyer stage to tailor claims (problem-aware vs. solution-aware) and improve relevance.
- 2
Include proof points with numbers to differentiate quickly within 30/90-character limits.
- 3
Define your optimization metric (CTR, CVR, CPL) so the AI prioritizes language accordingly.
- 4
List compliance or brand guardrails (restricted terms, tone) to avoid rewrites later.
More marketing & copy examples
Brand Awareness Email Campaign AI Prompt
Customer Testimonial Video Script AI Prompt
Ecommerce Product Page Copywriting AI Prompt
Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.