Ecommerce Product Page Copywriting AI Prompt
Writing product pages that convert is hard. You must balance features with benefits, match buyer intent, include SEO keywords, and keep copy scannable. Most teams default to generic blurbs that bury the value and miss critical details like social proof, objections, or formatting. The result: high bounce rates and low add-to-cart.
A great prompt fixes this. When you give AI precise context—audience, differentiators, objections, voice, and structure—you get product pages that sell. AskSmarter.ai guides you through 4–5 smart questions to capture what matters, then builds a complete, ready-to-use prompt.
Use the example below to see the transformation. You’ll write product page copy that highlights outcomes, leverages proof, and aligns with search intent—so more visitors click “Add to Cart.”
The transformation
Before — Vague prompt
Write a product description for our new wireless earbuds.
After — Optimized prompt
You are a senior ecommerce copywriter. Write product page copy for D2C wireless earbuds “NovaBuds Pro.”
- Audience: commuters and gym-goers, ages 25–40. 2) Goal: increase add-to-cart rate by 20%. 3) Differentiators: 42-hour battery, IP68 sweatproof, adaptive noise canceling. 4) Objections: fit discomfort, mic quality.
Deliver: • 1 H1 • 40-word hook • 5 benefit bullets (not features) • 100-word details block • “What’s included” list • 3 short customer quotes • FAQ (4 Q&As addressing objections) • SEO: include “best wireless earbuds for workouts.” Tone: confident, friendly. Keep to 350–450 words.
Why this works
The optimized prompt outperforms the vague version because it gives the AI everything needed to produce conversion-focused copy.
- Clarity: It defines the role (senior ecommerce copywriter) and the exact deliverables (H1, hook, bullets, FAQ, quotes). This prevents generic output.
- Context: It names the product, ideal buyers, and the conversion goal. The AI can prioritize benefits that matter to commuters and gym-goers.
- Structure: It specifies sections and word counts. You’ll get scannable content aligned to how shoppers read product pages.
- Differentiation: It lists unique features and known objections. The copy can translate features into benefits and preempt doubts about fit and mic quality.
- Tone and SEO: It sets voice and a target keyword, ensuring brand consistency and search alignment.
AskSmarter.ai achieves this by asking targeted questions about audience, goals, differentiators, objections, voice, and SEO terms. Those answers become a structured brief, so the AI writes persuasive, on-brand copy that supports measurable outcomes like add-to-cart rate.
When to use this prompt
Marketing Managers
Launch new SKUs with consistent, high-converting product pages across categories without rewriting from scratch.
Ecommerce Product Owners
Test messaging variations that address key objections and improve PDP conversion by sprint deadlines.
Performance Marketers
Align PDP copy with ad angles and keywords to raise ROAS and reduce bounce from paid traffic.
Customer Success Leads
Surface real customer quotes and FAQs that resolve pre-purchase friction and cut support tickets.
Pro tips
- 1
Anchor benefits to a metric your team tracks to guide the copy toward outcomes.
- 2
Include 2–3 real customer quotes or review snippets to add credibility and reduce risk perception.
- 3
List top objections from support chats or returns data so the FAQ removes friction.
- 4
Add primary and secondary keywords to match search intent and inform headings and bullets.
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Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.