Customer Testimonial Video Script AI Prompt
Getting a strong customer testimonial video script is harder than it looks. You need story, proof, emotion, and clear value—yet most scripts fall flat because they lack structure or useful context. Viewers tune out, and the message loses impact.
A well‑crafted prompt helps you capture the customer’s journey, highlight measurable results, and guide the AI toward a natural, credible voice. That’s where AskSmarter.ai makes the process easier. Its guided questions pull out the details you might forget—like audience, tone, key metrics, and where the video will be used.
With the right prompt, you’ll get a script that feels real, stays focused, and builds trust quickly—so you can turn happy customers into high‑performing assets for your marketing team.
The transformation
Before — Vague prompt
Write a customer testimonial video script about our product.
After — Optimized prompt
Act as a marketing scriptwriter and create a 90-second customer testimonial video script.
Include:
- Customer background: Mid-size HR software company.
- Challenge: Slow manual reporting.
- Solution: Our analytics tool.
- Results: 40% faster reporting, clearer decision-making.
- Audience: B2B operations leaders.
- Tone: Authentic, conversational, confident.
End with a short on-screen CTA to request a demo.
Why this works
The optimized prompt works better because it gives the AI clear direction and complete context. Instead of a vague request, it defines the customer type, the key problem, the solution, and measurable results. These details help the AI write a script that feels believable and useful.
The improved prompt also adds structure, which guides the flow of the testimonial from challenge to outcome. It includes the target audience, so the tone and messaging fit the people who will watch the video. It sets the desired tone and length, which prevents generic or unfocused content.
AskSmarter.ai produces prompts like this by asking clarifying questions you might overlook on your own—such as the viewer type, the metric you want to highlight, and where the video will be used. This leads to a sharper, more persuasive script that supports your marketing goals without guesswork.
When to use this prompt
Marketing Managers
Create polished testimonial videos for landing pages, paid campaigns, or case-study content.
Product Marketers
Showcase real customer outcomes when preparing launch materials for new features.
Sales Teams
Use testimonial clips that reinforce buyer confidence during late‑stage sales conversations.
Customer Success Leaders
Capture success stories that can be repurposed across onboarding, support, and retention initiatives.
Pro tips
- 1
Ask for specific metrics to highlight measurable results.
- 2
Clarify where the video will be used to shape tone and length.
- 3
Define the viewer type so the message speaks to the right audience.
- 4
Set format constraints to keep the script tight and engaging.
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Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.