B2B SaaS Case Study Landing Page AI Prompt
Writing a case study landing page that actually converts is hard. You need a tight headline, credible proof, scannable structure, and a clear CTA—without sounding salesy. Most briefs miss key details like decision-maker pains, hard metrics, or compliance constraints, which leads to generic copy that underperforms.
A strong prompt fixes this. When you define audience, outcomes, tone, structure, and assets up front, you get focused, credible copy on the first pass. AskSmarter.ai guides you with smart questions to capture the details you’d forget—ICP, success metrics, quotes, objections, and desired actions—then turns them into a polished prompt.
You’ll move faster, keep stakeholders aligned, and launch a landing page that showcases results and drives demos.
The transformation
Before — Vague prompt
Write a landing page for our case study about ACME using our software.
After — Optimized prompt
You are a senior B2B SaaS conversion copywriter.
Write a case study landing page for: ACME Logistics using FleetOptima to cut routing time by 42% in 90 days.
Audience: Ops leaders and CFOs at mid-market logistics firms (200–1,000 employees).
Requirements:
- Sections: Hero, Problem, Solution, Results, Social Proof, CTA, FAQ.
- Tone: credible, concise, benefit-first.
- Include 3 quantified metrics, 1 client quote, and 2 objection-busting FAQs.
- CTA: “Book a 20‑minute demo.” Place after Hero and near footer.
- 450–600 words. Use short sentences, bullets, and subheads.
- Compliant with brand style: no hype, no jargon.
Why this works
The optimized prompt works because it removes ambiguity and supplies conversion-focused context. It specifies a clear role, which sets expectations for expertise and voice. It defines the audience (ops leaders and CFOs), so the copy can align to their pains and evaluation criteria. It provides concrete outcomes—“42% in 90 days”—which enables credible, proof-led messaging.
Key improvements:
- Clarity: Precise sections and word count create a predictable, scannable structure.
- Context: Industry, company size, and metrics inform relevance and proof.
- Structure: Required sections, placement of CTAs, and FAQ topics drive action and reduce friction.
- Tone: “Credible, concise, benefit-first” prevents fluff and keeps focus on outcomes.
AskSmarter.ai gets these details via targeted questions about ICP, results, tone, constraints, and CTAs. The platform then assembles them into a clean, directive prompt that yields stronger first drafts and fewer revisions.
When to use this prompt
Marketing Managers
Turn raw customer wins into a conversion-ready landing page that aligns with campaign goals and paid traffic.
Product Marketers
Translate feature adoption data into proof-driven narratives that speak to evaluators and finance stakeholders.
Sales Teams
Create tailored case study pages to support late-stage deals and address common objections.
Customer Success Leaders
Showcase ROI from successful deployments to reduce churn and upsell adjacent products.
Pro tips
- 1
Quantify outcomes with timeframes to increase credibility and reduce skepticism.
- 2
Specify decision-maker roles so benefits map to financial and operational priorities.
- 3
Include likely objections from recent deals to guide FAQ content that unblocks action.
- 4
Set placement and wording of CTAs to match funnel stage and traffic source.
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Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.