Social Media Content Calendar AI Prompt
Planning a month of social posts is hard. You juggle channels, themes, approvals, and deadlines. You need consistency without sounding repetitive. You must align content with campaigns while keeping posts timely and on-brand. One vague prompt won’t do that.
A well-structured prompt turns chaos into a clear content calendar with topics, formats, deadlines, and responsibilities. It sets strategy first, then delivers a day-by-day plan you can execute.
AskSmarter.ai helps you capture the right context upfront—goals, audience, channels, tone, themes, constraints—so you get a calendar that fits your brand and bandwidth. Use the optimized prompt below as your template to build a 30‑day plan that drives engagement and saves you hours every month.
The transformation
Before — Vague prompt
Make a social media calendar for next month with ideas for posts.
After — Optimized prompt
You are a Senior Social Media Strategist. Build a 30-day content calendar.
- Brand: B2B SaaS analytics tool; launch webinar on day 12.
- Audience: Marketing directors at mid-market SaaS.
- Goals: Drive webinar signups (primary), grow LinkedIn followers by 10%.
- Channels: LinkedIn (priority), X, Instagram (reposts only).
- Tone: Helpful, data-driven, concise.
- Constraints: 3 posts/week max; include 2 customer stories and 1 product tip weekly.
- Output: Table with Date, Channel, Topic, Post Hook (under 20 words), Format, CTA, Owner, Draft Due, Assets Needed, Hashtags (2-3).
- Include weekly themes and approval checklist.
Why this works
The optimized prompt works because it adds the missing pieces most requests skip.
- Clarity: It defines the strategist role, time frame (30 days), and explicit goals. That guides decisions.
- Context: It includes audience, brand type, webinar date, and priority channel. The AI can align topics with milestones.
- Structure: It specifies a table with clear columns, weekly themes, and an approval checklist. You get an actionable plan, not loose ideas.
- Constraints: Posting cadence, required story types, tone, and hashtag limits keep output realistic and on-brand.
- Measurement focus: It ties content to outcomes (webinar signups, follower growth), encouraging CTAs and formats that convert.
AskSmarter.ai’s question-based flow gathers these details fast. By prompting for audience, goals, channels, cadence, and key dates, it builds a prompt that yields a calendar you can execute without extra back-and-forth.
When to use this prompt
Marketing Managers
Plan a month of LinkedIn content aligned to a product webinar and demand-gen KPIs.
Product Marketers
Map feature education posts around a release timeline with customer stories and demos.
Sales Leaders
Coordinate thought-leadership and social proof posts to support a quarterly pipeline push.
Customer Success Teams
Publish how-to tips, case wins, and adoption nudges that reduce support tickets.
Founders and Executives
Schedule consistent executive posts that reinforce positioning and drive event registrations.
Pro tips
- 1
Define milestones first to anchor topics around launches, events, and reports.
- 2
Limit channels and cadence to match your team’s capacity and maintain quality.
- 3
Specify mix targets (e.g., 40% educational, 40% demand, 20% social proof) to balance content.
- 4
Assign owners and due dates to turn ideas into shipped posts and improve accountability.
More content creation examples
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Customer Testimonial Video Script AI Prompt
Branded Storytelling Social Post Series AI Prompt
Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.