Customer Testimonial Video Script AI Prompt
Creating a customer testimonial video script is harder than it looks. You need a clear story, a believable voice, and a structure that keeps viewers engaged. But most scripts fall flat because they lack focus or fail to highlight specific results.
A strong prompt solves this. When you give your AI clear context about the customer, the outcome, the tone, and the length, you get a script you can actually use. AskSmarter.ai helps you gather these details through simple questions, then turns them into an optimized, ready-to-use prompt.
This example shows how a vague request becomes a sharp, structured prompt that delivers a compelling testimonial narrative. When you feed AI better inputs, you get stronger scripts that build trust and drive action.
The transformation
Before — Vague prompt
Write a customer testimonial script about our product.
After — Optimized prompt
Role: Act as a video scriptwriter.
Task: Create a 60-second customer testimonial script.
Audience: Mid-market operations leaders.
Context: The customer is a logistics manager who cut shipment delays by 35% after using our routing platform.
Tone: Authentic, confident, conversational.
Structure:
- Customer intro
- Problem they faced
- Specific results with numbers
- Short closing endorsement
Constraints: Keep dialogue natural and under 150 words.
Why this works
The after prompt works better because it gives the AI everything it needs to create a strong testimonial script. It adds clarity by defining the role, task, audience, and tone. It adds context by explaining who the customer is and the measurable result they achieved. It adds structure by outlining the four parts of the script, so the AI doesn't guess or wander. It adds constraints that keep the output usable.
AskSmarter.ai captures these details through short clarifying questions. Instead of relying on the user to remember the audience, the result, or the tone, the platform guides them to provide specifics. That information becomes a prompt that aligns with their goals and reduces revision time. The result is a script that tells a clear, credible story and supports real marketing outcomes.
When to use this prompt
Marketing Managers
Use this to produce consistent testimonial scripts that match your brand voice and highlight measurable results.
Product Marketers
Create customer proof points for launches, landing pages, or sales enablement assets.
Sales Teams
Turn customer wins into short videos you can share during outreach to build trust quickly.
Customer Success Teams
Showcase success stories to drive renewals and identify strong advocacy candidates.
Pro tips
- 1
Add concrete customer metrics to increase credibility.
- 2
Define the target viewer so the script can speak to their needs.
- 3
Set word or time limits to keep the script tight and usable.
- 4
Specify the emotional tone you want the speaker to convey.
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Build a prompt for your situation
This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.