Analysis & Research

Competitor Feature Gap Analysis Report AI Prompt

Competitive analysis is slow when you’re guessing what to compare and how to judge it. You skim websites, copy bullets into a spreadsheet, and end up with scattered notes that don’t drive decisions. Missing context—like your target segment or success criteria—leads to vague outputs and weak recommendations.

A focused prompt fixes this. When you specify audience, use cases, sources, scoring, and decision criteria, you get a clear, comparable analysis with actionable gaps. AskSmarter.ai helps you capture that context with smart questions and turns it into a structured prompt that delivers an evidence-backed report on the first try.

Use the example below to model your own competitor feature gap analysis. You’ll save hours, align teams, and walk away with prioritized opportunities tied to customer impact and effort.

The transformation

Before — Vague prompt

Analyze our competitors and tell me what we’re missing.

After — Optimized prompt

Act as a B2B SaaS product analyst.

  1. Context: We sell a mid-market project management tool for 50–500 employee teams in tech. Primary jobs: planning, resource allocation, reporting.
  2. Competitors: Asana, Monday.com, ClickUp.
  3. Sources: Latest pricing/features pages, help docs, and 3 recent G2 reviews per vendor.
  4. Deliverable: A concise report with:
    • Feature matrix with parity/differentiators
    • Top 5 feature gaps with evidence snippets and links
    • Impact vs. effort score (1–5) and rationale
    • Quick-win recommendations for next quarter
  5. Constraints: Be objective, cite sources, keep under 600 words, use bullet lists, neutral tone.

Why this works

The optimized prompt is stronger because it adds the missing ingredients that drive useful analysis.

  • Clear role and scope: Defining the analyst role and B2B SaaS context narrows focus to relevant factors, not generic insights.
  • Defined audience and jobs-to-be-done: Target segment and core jobs guide which features matter, improving relevance and signal.
  • Named competitors and sources: Listing vendors and trusted sources reduces hallucinations and ensures verifiable evidence.
  • Structured deliverable: A matrix, gaps list, impact/effort scores, and recommendations create a decision-ready format.
  • Constraints and tone: Word limit, bullets, neutrality, and citations improve clarity, readability, and credibility.

AskSmarter.ai gets you here by asking targeted questions about audience, competitors, sources, success criteria, and output format. Those answers become a tightly scoped, high-precision prompt that produces an actionable, evidence-backed report without back-and-forth.

When to use this prompt

  • Product Managers

    Quickly compare top competitors before roadmap planning. Identify high-impact gaps with effort estimates to inform quarterly priorities.

  • Marketing Teams

    Build positioning and messaging backed by clear differentiators. Translate the matrix into benefit-led claims for web and sales collateral.

  • Sales Leaders

    Arm reps with feature parity talking points and objection-handling notes sourced from real customer reviews.

  • Founders and Strategy Leads

    Validate market opportunities and de-risk bets with evidence-based gap analysis before greenlighting new initiatives.

  • Customer Success Managers

    Map common churn drivers from reviews to missing features and propose improvement tickets with impact ratings.

Pro tips

  • 1

    Name trusted data sources to reduce noise and ensure verifiable citations.

  • 2

    Define your target segment and primary jobs so feature importance reflects actual buyer needs.

  • 3

    Set a scoring rubric (e.g., impact/effort 1–5) to force prioritization, not just description.

  • 4

    Specify deliverable formats (matrix, bullets, max length) to speed synthesis and sharing.

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Your turn

Build a prompt for your situation

This example shows the pattern. AskSmarter.ai guides you to create prompts tailored to your specific context, audience, and goals.